As we approach the New Year, it’s a natural time to reflect on your business goals for 2025. Whether you’re focused on generating more revenue or expanding the services you offer, integrating Medicaid planning into your practice could be the strategic move your law firm needs to achieve new levels of success.
If you’re already offering estate planning services, adding Medicaid planning is a logical—and profitable—extension. Estate planning traditionally focuses on how assets will be distributed after a client’s passing. While this is undeniably important, it doesn’t address a critical question: How can clients ensure their estate will remain intact if they face the high costs of long-term care?
Why Medicaid Planning Is Important
The cost of long-term care is staggering. Without a plan in place, clients risk depleting their entire estate to cover these expenses, leaving little to nothing to pass on to their loved ones.
Medicaid planning bridges this gap. By helping clients protect and reposition their assets, you not only preserve their savings but also demonstrate your commitment to forward-thinking legal solutions. Medicaid planning ensures that clients can qualify for nursing home Medicaid without losing the nest egg they’ve worked so hard to build.
A Business Opportunity for Attorneys
Medicaid planning is not just an added service—it’s a business growth opportunity. Here’s why:
Increased Revenue Streams: Medicaid planning involves complex strategies such as asset repositioning, spend-down planning, and the use of tools like Medicaid Compliant Annuities. These services command premium fees due to the expertise required.
Client Retention and Referrals: By addressing both estate distribution and asset protection, you become a one-stop resource for your clients. Satisfied clients are more likely to return and refer others to your firm.
Future-Proofing Your Practice: The demand for Medicaid planning will only grow as the population ages. Adding this service now positions your firm as a leader in elder law and long-term care planning.
Why Start Now?
The start of a new year is the perfect time to add Medicaid planning to your services. Estate planning clients already trust you with their financial legacies—expanding into Medicaid planning allows you to deepen that trust and provide even greater value.
At AshBer, we specialize in helping attorneys incorporate Medicaid Compliant Annuities into their client strategies. These annuities are powerful tools for repositioning assets to achieve Medicaid eligibility. When you partner with us, you gain access to expertise and resources that simplify the transition into Medicaid planning, ensuring both you and your clients achieve the best outcomes.
Start the Year with a Strategic Advantage
2025 can be the year your firm takes its services—and profitability—to the next level. By offering Medicaid planning, you not only meet an urgent client need but also enhance your reputation as a forward-thinking legal professional.
Let AshBer help you integrate Medicaid planning into your practice. Together, we can ensure your clients protect their lifetime of savings.